Evaluating how your store caters, or fails to cater, to the LGBT market, including phrases and terms to include or avoid. This may include physical signage in your store, or on your website, and the way you communicate with someone when they walk in your door. This is a class specifically for owners and managers, and those who write the employee handbook for the store.
In this course you'll learn how selling wedding jewelry to same-sex couples isn't just about selling those wedding rings. Just like all your previous customers who have ever purchased their wedding rings, it's the start of a lifelong relationship between you and your LGBT customers. In this class you'll learn how to support them through a lifetime, and to cater to their unique needs.